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The definition of coaching by the NeuroLeadership Institute is to facilitate positive change by improving thinking. It is a neuroscience (brain-based) approach to coaching built on cutting edge theories from contemporary neuroscience, studies on how the brain learns and applying this information to the design of the coaching models.

NeuroLeadership Institute methodology is unique in comparison to other coaching methodologies by delivering better results and faster; one of the reasons this model has been selected by several Fortune 100 organizations for internal coaching.


The five core principles that underpin the NeuroLeadership Institute methodology and support development of the highest coaching competency levels are:

Self directed learning

Solution focus

Positive feedback



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